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Exploring the Visual Style of ‘True Detective’

Tracking shot in ‘True Detective’, Episode 4, 2014 In this post I want to address the highly mesmerizing as well as conceptually loaded cinematography in the popular TV show ‘True Detective’ directed by Cary Joji Fukunaga. This post was provoked by an epic six-minute tracking shot – appearing at the end of episode four –…

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The Happiness of the Working Poor

The British banking giant Halifax has launched a new advertising campaign which depicts ordinary people such as this hardware store sales assistant called Linda Turner. In a widely televised ad, Linda is depicted as a cheery person who likes to help others who come into the hardware store: she feeds water to a dog, she…

The Go Daddy Ad Ritual

Much like the half-time show, or the mandatory dosage of American patriotism, the commercial ad break has become a highly anticipated ritual in the proceedings of the Super Bowl. While the opposing teams fight against each other in the stadium, international conglomerates and some of the best-known brands in the world fight the battle of…