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Coca-Cola and the Exploitation of the Migrant Worker

Coca-Cola ad ‘Hello Happiness’, released 7th of May 2014 Coca-Cola has launched a new advertising campaign which features a ‘Hello Happiness Phone Booth’, a special phone booth that accepts Coca-Cola bottle caps instead of coins and which enables migrant workers in Dubai to connect to their family members in South Asia. Described by Coca-Cola as…

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The Happiness of the Working Poor

The British banking giant Halifax has launched a new advertising campaign which depicts ordinary people such as this hardware store sales assistant called Linda Turner. In a widely televised ad, Linda is depicted as a cheery person who likes to help others who come into the hardware store: she feeds water to a dog, she…