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The Happiness of the Working Poor

The British banking giant Halifax has launched a new advertising campaign which depicts ordinary people such as this hardware store sales assistant called Linda Turner. In a widely televised ad, Linda is depicted as a cheery person who likes to help others who come into the hardware store: she feeds water to a dog, she…

The Go Daddy Ad Ritual

Much like the half-time show, or the mandatory dosage of American patriotism, the commercial ad break has become a highly anticipated ritual in the proceedings of the Super Bowl. While the opposing teams fight against each other in the stadium, international conglomerates and some of the best-known brands in the world fight the battle of…