The Perfume Ad Formula

Advertising for perfumes, particularly perfumes by female celebrities, is produced with amazing visual consistency. A brief glance at a variety of ads shows that there appears to be a formula for celebrity perfume ads in American popular culture: the celebrity is photographically represented alongside the perfume she advertises which is usually shown on the bottom,…

Repetition and Ritual in Dinner for One

Every year, along with firecrackers, champagne and pouring molten lead, it has become a tradition in Germany to watch a TV show called Dinner for One on New Year’s Eve. Recorded in a small Hamburg theatre in 1963, the sketch, also known as The 90th Birthday (Der. 90. Geburtstag), has become an integral component of…